Marketing Music Events

When marketing your music event is very important to work out exactly what it is that makes your event unique. These are the few things that set you apart from the rest. Below we will show you a few things about your event that can help.

Location

The location of your event is a vital element that can help or hinder the marketing of your music event. Sometimes it is good to be in the city near transportation and other times it could be out side of the city near the sea for example. I have even heard of events that are in countries that you have never heard of and that is what attracts people to the event.

Performers

Another important element when marketing your music event is the line up of performers. It could be that they are famous or it could be that they are a popular person is involved that validates the event to the audience you are looking to attract to the event. Another thing that helps in the marketing of your music event is the quality. Even a performer that know one has heard of before can cause a storm if they know how to bring the crowd to there feet.

Presentation

The presentation of the even has the ability to change people perception of your event, causing people to have a special feel for it and come back with friends or tell everyone they know about the experience. The decor has the ability to raise the appeal of your event.

Partners

The partners that you are working with makes a big difference to what people think about the size of your event and organisation of the event. For example if you include in your marking info that you are being sponsored by a big company people will expect the event to be big as well.

Summery

You must find the elements of your event which make it different form everyone else and use it for marketing your music event.

There are a lot of resources available to help you to market music events. And it is your job to make sure that you take full use them, especially the free resources.

Below I have made a list of some of the resources that you can use to market your music event, but trust me there are a lot more resources available out there. The thing to so is to size up whether your new found resource is worth your time and effort, then you have got to act quickly and use that resource and move onto the next one without taking up to much of your time.

The most important factor is your time, simply because there is an abundance of opportunities available to you and you need to be able to use your time to make sure that actually helps to market your music event!

·     Free classified ad space

·     Local community events team

·     Local community events listings

·     Posters or flyers that can be placed in strategic places that a lot of people  walk by or stand by ie bus stop or sweet shop

·     Internet magazine listings

·     Internet club listings

·     Internet festival listings

·     Internet music listings

·     Students can help promote your event

·     Interns can help to promote and organize your event

1st Paragraph

The most important news should be in the first paragraph. Use the five W’s and H (if needed) as a guide. If a journalist stops reading after the first paragraph at least he/she has already read the most important facts.

Who?               Write down who is on the bill for the event.

When?             Write down the full date of the event.

What?              Write down what the event is all about.

Where?            Write down the full address of the venue.

Why?               Write down the reason why the event is happening.

How?               If needed include how the event came about.

Second Paragraph

This should provide the next piece of information: either more details that support the above or new information.

Third paragraph/additional paragraphs

Use these only if you have more new information. This paragraph could be a quote from someone involved who is willing to talk to the press if requested . The quote must add a new dimension to the story.

Contact details

Your name, title, telephone number and mobile phone should be included in clear bold print at the bottom of the press release. Provide a contact number for when you are out of the office. This can make the difference between your story being covered or not.

Additional Information for editors

Include a word count.

Direct personal invitations are a good way of marketing your music event. Even when your not planing on sending out emails to your mailing list of friends and associates other people may know of individuals or groups in the community that might be interested in attending. Make sure they are aware of the event.

This does not have to be difficult or time consuming; often it is as easy as sending out an email to your contacts, including all of the basic information about your music event.

Don’t forget that many of the most important contacts are local to you. Your partners in the event may have a list that they can send your email too. Contacting these people individually could be very effective. It should not take much time for you to make some quick calls and explain what the music event is all about and who will be attending. People often what to know who or what is the line up for the event, so it is down to you to be positive and drop some names.

It is a good idea to make a list of the contacts that are most important to your music event and taking time out to tick off each of these people that you have informed about the event. It’s a simple step that could make marketing your music event a lot easier.

Take some time out to make a list of the most influential people that you would like to attend your music event and work your way down the list. It may take some time for some people to get on board, but it is well worth your time to be persistent.

Marketing music events using integration marketing. Now I bet you have never heard of it have you. Well it is the latest marketing fad to come out of Internet marketing. That is not to say that it is not a very powerful strategy for marketing music events. Check out the definition below.

Integration Marketing:

The integration of one marketing process into another.

Simple thinks, yes or no. Well to be honest it does not matter one bit if you understand what it means or not. What matters is whether this can help you to marketing you music event (bottom line). The truth is yes it can help you to market your music event. For the simple reason that there are a lot of other people marketing there products and services, actually virtually everyone has something to sell, even me! I will give you a true example that happened to me today.

I was looking through gumtree for a job, as you do. When I came across a job as a promoter for a acoustic night in a bar. I called George and had a long chat with him about the job and he invited to the interview session this Saturday at 1pm. After the call I started thinking that I need to be ahead of the game to get this job. So I came up with an idea for a competition to market the acoustic night. Now with every competition you need a prize. Here is where integration marketing comes in. I went on the venue website www.theorwellbar.co.uk found the address, then I found a local studio http://www.gunfactorystudios.com/ .Called Denise G the owner told him I am a promoter putting on a live acoustic night in Islington (just down the road). We are having a competition and I would like to add his studio to the back of 10,000 flyers in exchange for 1 day free use of his studio every month. Denise G in his wisdom took the bate an invited me to his studio on Monday to have a friendly chat. So there you have it, intergration marketing at its best. It could happen or it could not happen, but at least I have my foot in two doors in one day.

If you would like to have a free ebook about intergration markting by the great Mark Joyner, then click on the link below.

http://integrationmarketing.com

When marketing music events it’s important to take advantage of special occasions.

School Holidays

You can Market your music event as a special school holiday event and you can employ some students to sell tickets or promote the event at the school.

Business Events

Arrange to have your music event included in the program for the business event. It can be used for the after party or you can include an advert in the business events literature.

Public Holdiays

If your music events takes place on or near the bank holiday, try to push the marketing too the next level by doubling your efforts in some way, like more flyer’s, radio interviews or special guest artist/DJ.

Festivals

Festivals bring a lot of people to your area, why not arrange to have your music event used as part of the program or after party. Even if this is not possible, you can get a team together to market your event to the crowd.

New Partnerships

If a new partner comes on board your music event, why not make them welcome by using there unique talents or the extra team member to allow them the opportunity to show off there skills, talents or new resource. This will show everyone on board what is possible for future events.

Why not check your calender now for a special occassion to market your music event!!!

Well let me tell you in a nut shell. The most important thing when marketing music events is the people. I bet you didn’t guess that did you. Well most people wouldn’t thing so deep about what makes a good event, but I can tell you, you need to be.

There are two types of people involved in marketing music events, one is the audience attending the event and the other is the staff working on the event. Both groups of people have the potential of making your event heaven or hell. I have been to music events where there is just a hand full of people attending, but it’s the greatest party you could ever want. And I have also been to music events full of people, but the whole place is dead.

The thing to remember is that people make a good music event by the contribution that they make before and during. For example the event is quiet and only a few people have turned up and then the DJ plays just the right tune and everybody in the venue lights up, jumps to the dance for and from then on the DJ can do no wrong. A couple more people turn up they see the energy in the venue and join in the fun, perfect!!!

On the other side if your sound man is just siting there having a cup of tea while the artist is having a nightmare getting her keyboard to work, you can lose the crowd in a moment plus the artist is now stressed out.

The answer to these situations is to invite the right people in the first place. It could be the that you need to focus on inviting students to your music event instead of the average raver who is out for the 10th weekend in a row for there weekly drink up while watching real ravers having a good time. Then again it could be your team member who has a lot of talk when it comes to planing the marketing, but makes little contribution when it comes down to hard work, meaning that others have got to carry the slack. Think very deeply about who you want to be involved in your music event. And anther thing get ride of the dead wood.

Today was a good day for marketing music events, I must admit I have not left my home all day today. I don’t know if that’s a good sign or a bad sign. I have come to the point in my life when I have to go to the shop just to get out of my flat!!! I am sure that a scientist somewhere would say it’s a bad thing. Well anyway.

Today I started writing my first blog and I have written 6 posts including this one, so I must be enjoying it ; )

I am not just a blogger who noes nothing about my subject. I have over 20 years experience of marketing music events and I feel I am going to enjoy adding my 2 pence to the www.

With regard to my work marketing music events, my own event which is called UK’s Most Wanted TV Show. I have arranged an interview for my client Son of Man; you can find his music on http://www.rebelzpromoter.com (he is very good by the way). He will be interviewed on a new magazine called Full Grind and we will be arranging the interview sessions over the next few weeks.

Also today I have made contact with the VP of a University in London who is interested in reviewing UK’s Most Wanted TV Show for his university magazine. Not only that he is in deep need of artists and comedians for his university, so that could be fun. What I will do tomorrow is contact some comedy agencies and see if they can sort something out. We shall see!!

One of my partners for UK’s Most Wanted TV Show also asked if two of his artists could perform at the next event which will be taking place at RedStar Bar in London on Sunday 28th of September 2008; so it looks like the event is not just moving me, but also moving my partners which is what I want to happen. The event is the last Sunday of every month, the first one was quiet and the second event two weeks ago had twice the number of people and three time the number of media, so somethings working. I have a good feeling that the next event on the 28th will be even better, so watch this blog.

I will finish this blog with a little let down, in that I was supposed to arrange a meeting with a graphic designer today and completely forgot due to me creating this site so; some you win some you lose.

Well thanks for listening and this will be a great blog I can feel it in my bones.

Bye

Redz

The most important thing to remember when using digital flyers to market your music event, is to provide the correct information in your flyer. The flyer must contain all of the relevant information that someone reading the flyer will ever need to know in-order for them to safely attend your event. The flyer information must be checked and double checked.

When you have confirmed the date of the event you must decide before hand what days you are going to send out the digital flyer. This is very important, I myself have left sending out my digital flyers to the last moment and people have called me the day after the event to say “I wanted to attend your event, but I did not check my email until today”. So create a suitable schedule for emailing your digital flyer and stick to it!

Another thing to do with your digital flyer is to send it out to people who you are contacting via email on a daily basis, that you would like to attend your event. Even people that you are working with or people who you would like to work with in the future. Keep your event in the front of the minds of your friends, fans, clients and you will be surprised by who turns up to your event, maybe bringing along four or five friends to add to your surprise.